UK Singer Set to Follow Success of 2009's Multi-Platinum Anthem "Down," the #1 Song That Became a Worldwide Hit; New Single "2012 (This Ain't the End)" Set to Impact Radio and Digital Charts August 3rd
Jay Sean, the ubiquitous and chart-topping UK pop/R&B singer who landed stateside with 2009's "All or Nothing," is set to release his Cash Money/Universal Republic follow-up "Freeze Time" in stores and on all digital platforms November 2nd. The highly anticipated album, the singer's fourth, is the strongest realization of the singer's vision to date: a lethal combination of pop, R&B and dance music that bridges the singer's myriad musical interests.
On the singer's energetic first single "2012 (It Ain't the End)," featuring hotly-tipped rapper and singer Nicki Minaj, the moroseness of the Apocalypse is re-imagined as a celebration of life and love. Produced by Orange Factory Music (OFM), the same team behind Jay Sean's domestic breakthrough hits "Down" and "Do You Remember" (featuring Sean Paul and Lil Jon), "2012 (It Ain't the End)" sees the singer fuse R&B melodies over a dance-pop rhythm, a mix perfectly suited to both the club and the stereo.
"We knew we had a rising superstar on our hands when we signed Jay Sean to Cash Money," said Ronald 'Slim' Williams, Co-founder and Co-CEO of Cash Money Records. "He's already proven it with 'Down' but I know Jay and he's never one to rest on his laurels. The success of his debut album on Cash Money has only made him work harder this time around to ensure that he stays on top while still evolving as an artist."
When "Down," featuring Lil Wayne, was released in 2009, the song immediately became a worldwide hit, selling over one million digital singles in less than eight weeks and reaching #1 on the Billboard Hot 100 Chart twice in the same month. Garnering over 70 million (and counting) views on YouTube, "Down" became Cash Money's first track to snag the #1 spot on the Top 40 Radio Chart. Yet it was just the latest in a string of groundbreaking achievements for Jay Sean. In addition to being the first UK artist signed by iconic hip-hop imprint Cash Money Records, the singer has the proud distinction of being both the first solo artist of South Asian descent and first UK urban act to top the Billboard Hot 100.
"Freeze Time" continues the incredible career ascent the singer has been having since his first album, "Me Against Myself," was released in 2004. Since then, the singer has received worldwide acclaim, racking up countless awards, including an UK BMI award for Best Songwriter and two MOBO nominations, and has seen multiple songs reach #1 in everywhere from Russia to Japan to Australia.
A consummate hip-hop and R&B obsessive growing up in London, Jay Sean was pursuing a degree in medicine at the London School of Medicine and Dentistry when he was offered his first record label deal. After dropping out to focus on a career in music, the rabid fanbase he had built up locally quickly became a global phenomenon, as fans flocked to his mix of hip-hop, pop, R&B and South Asian sounds.
About Cash Money Records: Emerging as a regional hip hop force in the mid-'90s, Cash Money excelled throughout the next decade as one of hip hop's most successful entrepreneurial urban empires. The influential label reigned as one of the top selling imprints again in 2008-2009 as the home base and strategic arsenal for best selling artist of the year -- Lil Wayne. Originally forged in the Magnolia housing projects of New Orleans where brothers' and Cash Money founders/Co-CEOs Bryan Williams and Ronald 'Slim' Williams first earned their street reps, the multi-platform imprint (which includes hip hop superstar Lil Wayne's Young Money Entertainment and genre-defying artist Kevin Rudolf) has sold nearly 60 million albums worldwide. One of hip hop's most enduring global street brands, Cash Money has been responsible for more than a dozen gold/platinum artists; more than two dozen gold and/or platinum records, rolling out award winning albums, videos, and digital content by a diverse range of artists including Mannie Fresh, Juvenile, B.G., Turk, Hot Boys, Big Tymers (featuring, among others, Bryan Baby Williams himself) Kevin Rudolf and much-heralded franchise star Lil Wayne.